Online In-Store Blend for the Ultimate Customer Experience
CIO Magazineâ€™s cover article for November 1stâ€™s issue, “Click & Mortar,” inspired within me some thoughts about this trendâ€™s relationship to custom application development.
First of all, “Click & Mortar” is quite a lengthy piece that is focused on how online and offline retail is coming together for the purpose of â€śretaining customers and reclaiming the shopping experience.â€ť
The Ultimate Customer Experience? This marriage is no shock. The reasons it is coming about arenâ€™t either. It was only a matter of time before retailers would understand and act on a way that they can address their loss of market share to online shopping and lure those online shoppers back to the store.
How can this possibly be done with out-of-the-box software?
Retail has far too many variables for a packaged app to meet the needs of store situations, customer preferences and data details.
This is a job for custom application development.
The very skills and capabilities that define custom application development match up perfectly to the factors that make each retail situation unique.
Custom Application Developers are:
- Knowledgeable and skilled in multiple technology types.
- Skilled in specialized functionality.
- Experienced in the marketplaceâ€™s range of technology platforms â€“ including mobile ones.
- Versed in business processes and operational methodology.
- Accustomed to applying technology to data specifications, user needs and business requirements.
The coming initiatives to bring online and in-store together will â€“ no doubt â€“ present challenges, but they are nothing that the custom app dev world canâ€™t handle!