INSite Business Solutions and Europa Sports Products Develop Relationship that Benefits Specialty Retailers

Posted on: September 18th, 2012 - Written by: Jill Purdy

Europa Sports Products

INSite’s Ecommerce Expertise is Perfect Fit for Europa and Retailers with Ecommerce Needs

Charlotte, NC – September 18, 2012INSite Business Solutions, a leading provider of innovative web solutions, and Europa Sports Products, national distributor of Health and Sports supplements, have established a software development relationship. The two companies are working together to provide the best possible storefront solutions for Europa’s specialty retailers. Europa directs its customers who purchase and distribute its products to INSite when they need to put ecommerce in place on their retail websites.

Each Europa retailer has access to a comprehensive database of products that they can organize, track, sell and deliver to their customers. The more efficiently their websites perform, the better the retailers’ bottom line revenue numbers are.

“We provide comprehensive product information to our retailers and provide helpful hints and advice via our online magazine, FlexTime, but we don’t have the resources to advise them on making ecommerce work on their websites,” said Sutton Yamanashi, Europa’s Web Manager. “Having a relationship with INSite allows us to comfortably direct our retailers to them and know that they are in very capable hands.”

INSite’s Ability to Handle Heavy-lifting Shines
Europa and INSite began their relationship when INSite developed Europa’s Product Information Management System (PIMS). With more than 5,800 products in inventory, Europa requires a robust infrastructure that works with its vast product data and can be accessed by all users and managed as a unit.

In addition to its work with Europa, INSite has helped more than 40 of Europa’s retailers put robust ecommerce systems in place that meet retailers’ needs and accommodate Europa’s product line specs. INSite’s ability to serve the specific needs of each retailer supports the strength of the two companies’ relationship.

“The success of our internal PIMS project illustrated the expertise that INSite could offer to our retailers,” continues Sutton. “We wouldn’t turn our clients over to a group that couldn’t handle the finer points of hefty ecommerce data and complex shopping carts.”

Complex Functionality Skills Rare in Web Design Firms
Sutton noted that their retailers’ websites need to handle tremendous amounts of product data and this requires much more functionality than most website design firms are equipped to handle.

INSite Business Solutions’ is not your typical website design or software consulting firm. INSite’s sweet spot is custom application development – designing and building web-based applications that enable and often automate processes for very specific business needs. This feat requires resources with high-level development expertise and business savvy as well as astute understanding of how technologies behave in browsers.

“There are no off-the-shelf packages for the clients we serve,” comments John Blomberg, INSite’s owner. “We exist because many businesses – like Europa – have very unique needs that should be automated and made web-ready. Europa’s needs were a perfect fit for our experience with complex, customized web app development. It is a tremendous validation of our expertise that they trust us to provide critical web needs for their retailers.”

About Europa Sports Products
Europa Sports Products is the nation’s leading distributor of sports supplements. Through seven strategically located warehouses, the company provides fast, friendly and knowledgeable service to physical and online specialty retailers, health clubs, gyms, grocery chains and more. Headquartered in Charlotte, NC, Europa is the recipient of multiple local and national Best Places to Work awards. With a state-of-the-art shipping fleet and a nationwide team of experienced consultants, Europa gets the hottest products to customers faster and fresher than anyone else. To learn more about Europa, visit

About INSite Business Solutions
INSite Business Solutions is an Internet business consulting firm that is passionate about creating innovative web solutions for end users. Being a leading web design company, INSite has set an industry high standard in providing custom web design and website development services to its clients. INSite develops unique internet-based applications for clients representing multiple vertical markets and has a loyal client base and growing portfolio of developed and hosted mission-critical applications. InSite’s custom programs integrate back-office software to Internet-based front-office products, resulting in a centralized information database that saves clients time and money.

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