Can Custom Apps Really Help Businesses Be Smarter?

Posted on: October 28th, 2012 - Written by: John Blomberg

Sure, custom apps can modernize the way businesses operate. They can identify issues, improve efficiencies, heighten performance and automate tasks. But can they really make business owners and employees smarter?

Yes, they can.

Applications built to the specific details of business and data organize, analyze and present valuable business data so that it becomes knowledge. Knowledge helps reveal market and customer details that give businesses competitive advantage. Businesses are smarter about how and what they sell and the services they provide. It can reveal details such as the best – and preferred – methods of communication for prospects and customers and timing of purchasing opportunities, preferred product and services improvements or changes and issues that can be resolved before customers are lost.

Custom apps can make companies smarter, better, faster and more successful.

How? It’s all about the data and its treatment. An article provided below provides details about how custom application development can help you gets answers for your questions.  Custom applications – done right – are very effective. This isn’t a task that can be taken on by line of business managers, department heads, CEOs or even IT directors. It takes a unique blend of business acumen and software development expertise to understand business needs and goals, how technology can support goals and performance and what technologies should be developed to get there.

Asking Questions and Getting Answers Using Custom Application Development

From The Custom Application Development Portal

Like finding a needle in a haystack, sometimes answers are just too hard to come by.  Using traditional resources may be slow and confusing, but utilizing applications that can benefit you and your business is essential to developing a strong customer base and increasing sales. A traditional software application package is usually generic and not catered toward the specific needs of your company, whereas, custom application development can be tailored to meet the ever-growing needs of your business. Your applications can change as you change, and hopefully with custom applications your company can grow.

Cloud computing is far different than application systems of yore.  While those applications meant the use of  PC’s, boxed software, disks, and servers, today’s applications provide the power of a number of networks, and therefore, a wealth of knowledge that was once unattainable.  With off-site networks, you don’t have to worry about purchasing and installing servers, paying for storage space, cooling systems, or a full-time team of IT technicians to handle the upkeep.  That’s all taken care of for you with cloud computing.  Under the cloud, information may be stored in remote locations, and generated in a variety of forms.  Data and information can be accessed by any employee from anywhere an Internet connection is located. On the road, in the boardroom, or in the office, accessibility is no longer a problem for your staff.

Custom application development provides you the opportunity to select and utilize tools to answer questions and solve problems which are particular to your company.  There are a variety of applications that companies might use, including customer tracking and management, sales forecasting and projecting, accounting, and inventory.  Sales isn’t the only department affected.  Other applications help with Web site development, marketing analysis, as well as customer service care that is imperative to the success of any company.

Customizing a dashboard allows businesses to streamline the functions of specific applications into a practical format.  This format enables the user to generate reports, graphs, labels and charts at the touch of a button.  Make your data work for you!

Integrating systems through application development allows already understood information from previous applications to reach all departments. Therefore seamlessly helping transactions and processes be understood by all. In addition, connecting the front office and the back office, and allowing you to give consistent service across the board.  Furthermore, this is all accomplished in the most cost-effective way possible.

Customer relationship management  (CRM) is an integral part, if not the most important part of the sales process.  Once a relationship with a client has been established, their history, contact information and communication sharing can assist in promoting sales and generating new leads.  Lead tracking and  management enables the sales force to determine target audiences, as well as the best ways to market to them.

Not all products, services and markets are the same, so neither should be the tools that attract and maintain your businesses attention.  Your company is unique, and there are a variety of applications from which your company can choose from to equip you staff with the tools to be successful. Assess your strengths and weakness to select the best possible custom applications for your business and put them to work today.

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